Entergy Arkansas is turning 100 years old, and CJRW is working with the power company to mark the special occasion. To get the celebration kicked off, our PR team worked with Hugh McDonald, Entergy Arkansas President and CEO, and Little Rock Mayor Mark Stodola to plan and hold a press conference on Monday, April 22, to announce that three bridges spanning the Arkansas River between Little Rock and North Little Rock will be illuminated by the end of the year. In addition, we developed a new website in honor of the 100th birthday, www.entergyarkansas100.com.


The special bridge lighting project is supported by a major gift from Entergy Arkansas. In addition to Entergy, the cities of Little Rock and North Little Rock, as well as the Clinton Foundation, the Pulaski County Junction Bridge Authority, Philips Lighting Company and Koontz Electric, are investing in the $2.4 million project. Philips Lighting, which has installed lighting on several landmarks throughout the world, will provide the LED lighting for the three bridges. 

The bridges.

A few of the Little Rock bridges that will soon be lit, thanks to Entergy and a variety of local and national partners.

To provide a better idea about how the Little Rock/North Little Rock bridges will look, here is a video about similar Philips Lighting "Color Kinetics" bridge projects around the globe:

During his remarks at the conference, McDonald pointed out that the project is an appropriate way to recognize the company’s 100th anniversary and its founder, Harvey Couch.

“Arkansas native and entrepreneur Harvey Couch was already a leader on the national stage when he chaired our state’s centennial celebration in 1936 – the same year the San Francisco-Oakland Bay Bridge opened to the public. A bridge Mr. Couch, as a director of the Reconstruction Finance Corporation, championed.

“From our company’s beginning in 1913 until now, we continue, through our support of the Downtown Little Rock Partnership, to invest in progressive efforts like the Bridge Lighting Project to attract visitors,” McDonald said. “Harvey Couch believed in selling the spirit of Arkansas, its opportunities and possibilities, and we do, too.”

Entergy CEO

Hugh McDonald, Entergy Arkansas President and CEO, addresses the crowd at the April 22nd press conference.

For this project, the Clinton Presidential Park Bridge, the Main Street Bridge and the Junction Bridge Pedestrian Walkway will be illuminated using environmentally friendly LED lighting. Work on the project will begin soon and is expected to be completed by the end of the year.

To view media coverage of the Bridge Lighting press conference, click on any of the links below:



Arkansas Democrat-Gazette

Fox 16 TV


Northwest Arkansas News

Entergy Arkansas provides electricity to approximately 700,000 customers in 63 counties. It is a subsidiary of Entergy Corporation, an integrated energy company.