Another year, another fantastic February for the CJRW team. The Little Rock Chapter of the American Advertising Federation (AAF) honored us with 72 ADDY Awards, slightly more than half of the total professional awards handed out at the 2013 annual ceremony.  


Best of Video pic
The 2013 ADDY Awards ceremony was held at the Arkansas Arts Center.

We were honored across multiple categories – print, broadcast, and interactive media – and we were presented with 72 of 143 total professional awards including four special judges' awards for Best of Show, Best of Broadcast, Best of Web, and Best Art Direction.  The awards were won on behalf of 27 different clients.

Speaking for all of us, our chairman and CEO Wayne Woods explained that while it’s certainly an honor to be recognized for our creative work, we are more excited about the fact that the work produced great results for our clients.  In fact, recent research has shown that advertising honored for creativity can be more effective at driving sales, while also improving brand image in an increasingly crowded marketplace.

The big winner of the night was Oaklawn Racing and Gaming’s “Racing Season” poster campaign, which received six gold ADDYs, three silver awards, and one bronze award. The “Racing Season” campaign also took home the Best Art Direction honor and the prestigious Best of Show honor.  

 


There were 413 professional and student entries submitted in this year's competition.  The gold and silver winners will move on to regional ADDY awards competition, and those winners will move on to the national ADDY competition.

Team photo
The team celebrates.

 

2013 AAF Little Rock ADDY Awards / CJRW Totals

Gold/ Silver / Bronze

13 Gold ADDYs (out of 30)

25 Silver ADDYs (out of 47)

34 Bronze ADDYs (out of 66)

Judges' Awards

“Best of Show” – Oaklawn “Racing Season” Campaign (print)

“Best of Broadcast” – Mozilla Firefox “Film Classics” campaign (video)

“Best Web” – CookwellOils.com  (website)

“Best Art Direction” – Oaklawn “Racing Season” Campaign (print) 

72 Total Professional ADDYs (out of 143)

By Client:

American Heart Association
Arkansas Ad Fed
Arkansas Department of Parks and Tourism
Arkansas AIMS
AR Kids Read
Boys & Girls Club
Bronze & Brewskies (event)
Cookwell Oils
Cranford Johnson Robinson Woods (self-promotion)
Helix
Hog Heaven
Hot Springs
Hot Springs Documentary Film Festival
Iowa Economic Development Authority
Junior League of Little Rock
Kum & Go
Little Rock Film Festival
Mozilla Firefox
Northwest Arkansas Council
Oaklawn Racing & Gaming
The Oxford American
Salvation Army 
Stamp Out Smoking
Susan G. Komen
Tyson Foods Inc. 
University of Central Arkansas 
Williamson Insurance