In the fourth and final installment of his series, "The Four Fatal Flaws of Presentations," CJRW Senior VP and Chief Public Relations Officer Richard McKeown explains the flaw of “heading to the locker room” or failing to craft a strong presentation closing. If you’re preparing an important presentation, you’ll want to check out this new episode and the entire series.

Communication Matters is a production of Cranford Johnson Robinson Woods. As part of its services, CJRW provides executive communications coaching and training to clients throughout the United States. The "Communication Matters" series is now available for download on iTunes here.