In this second installment of his series, "The Four Fatal Flaws of Presentations," CJRW Senior VP and Chief Public Relations Officer Richard McKeown explains the dangers of skipping a real rehearsal. He offers some specific tips that will help any speaker.

Communication Matters is a production of Cranford Johnson Robinson Woods. As part of its services, CJRW provides executive communications coaching and training to clients throughout the United States. The "Communication Matters" series is now available for download on iTunes here.