What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?
Is mobile the next big thing? I guess that depends upon your perspective. When our CJRW clients ask me what's new and hot in digital advertising, I tell them that mobile ads are what marketers are now adding to their media mix. They then scratch their heads and say, "Haven't we been running mobile ads for a while now?" I just smile and say, "Yep!"
CJRW's Stamp out Smoking team received eight "Excellence in Public Health Communications" awards from the National Public Health Information Coalition (NPHIC) for materials developed for the Arkansas Tobacco Prevention and Cessation Program. These honors were bestowed during the 2014 National Conference on Health Communication, Marketing, and Media recently held in Atlanta.
Meet Annie Holman, media supervisor and account executive at our Little Rock office. Not many of us wear two hats, but Annie does it with style! Working in both media and account services, Annie shows off her deep experience and ability to adapt with ease. Annie's not all business though. Get to know Annie in our latest installment of Meet CJRW!