Meet CJRW: Brenda Worm, VP, Director of Operations

Meet Brenda Worm, vice president, director of operations here at CJRW. Brenda has been with the agency since 1990. That's 24 years, which is a very long time in advertising years.

What's Your Story? Simple Tips for Defining Your Brand

Does your brand or business need a good story? CJRW Director of Content Strategy Rob Anderson answers this question in the September 29 issue of Arkansas Business and provides some basic tips for identifying your brand story.

Mobile Marketing: The next big thing! Wait, what?

By Brian Kratkiewicz
Is mobile the next big thing? I guess that depends upon your perspective. When our CJRW clients ask me what's new and hot in digital advertising, I tell them that mobile ads are what marketers are now adding to their media mix. They then scratch their heads and say, "Haven't we been running mobile ads for a while now?" I just smile and say, "Yep!"

Social Media for Businesses: Dos and Don'ts

Social media is highly accessible, free, and easy to use, and many businesses jump into the deep end and wing it without a plan. Our infographic will help guide you through Facebook best practices for business pages.

National Public Health Group Honors Stamp Out Smoking Work

CJRW's Stamp out Smoking team received eight "Excellence in Public Health Communications" awards from the National Public Health Information Coalition (NPHIC) for materials developed for the Arkansas Tobacco Prevention and Cessation Program. These honors were bestowed during the 2014 National Conference on Health Communication, Marketing, and Media recently held in Atlanta.

Meet CJRW: Annie Holman, Media Supervisor and Account Executive

Meet Annie Holman, media supervisor and account executive at our Little Rock office. Not many of us wear two hats, but Annie does it with style! Working in both media and account services, Annie shows off her deep experience and ability to adapt with ease. Annie's not all business though. Get to know Annie in our latest installment of Meet CJRW!

Shopper Marketing: Supporting the Retailer's Brand

By Brian Rudisill
Over time, companies who are successful in shopper marketing have learned a valuable lesson: In order to succeed with the retailers who sell their brands, it's of utmost importance to first understand and support the retailer's brand.

Content Marketing: The Basics

Statistics, articles and blog posts about "content marketing" and "content strategy" everywhere these days, but what do you need to know? We've put together a helpful primer.