When you look at the small percentage of consumers who click-through to websites from digital ads, one thing is clear: online advertising is not only about driving consumers to your website. Creating interaction, awareness and impact with your ads is just as - if not more - important.
Earlier this year, we announced our plans to move to the Fulk and "Mr. Cool" Buildings at the intersection of Third and Main Streets in downtown Little Rock. Across Main Street from one another, the buildings will house CJRW and Jones Film Video, our wholly owned subsidiary. We couldn't be happier to be at the gateway to the new "creative corridor."
In this episode of our video podcast series "Communication Matters," CJRW Senior Vice President and Chief Public Relations Officer Richard McKeown continues his series on speaking and presenting. Watch now as Richard describes a technique - "engaging the issue" - that can help leaders and spokespeople facing the media or answering touch questions from the public.