"What I love about bluegrass is that it's a participatory group experience, and that's a little like what you see in social media," says Derrick Ball, Arkansas bluegrass musician. It may seem an unusual comparison, but it's apt. In fact, there are some valuable social media lessons that brands or marketers can glean from bluegrass jam circles.
We're proud to announce that our Chairman Emeritus Shelby Woods and our Chairman and CEO Wayne Woods have been selected by the Tenth District of the American Advertising Federation (AAF) for the Southwest Advertising Hall of Fame's 2013 class of inductees. The Woods brothers are two of the seven distinguished honorees for the tenth district, which includes Arkansas, Louisiana, Oklahoma and Texas.