This year, Americans will for the first time spend more than $1 trillion on direct travel expenses, and about two-thirds of that jaw-dropping sum will be spent on leisure travel. Since this week is National Travel Week, and as we are nearing the peak of leisure travel in the U.S. in the form of the summer vacation, we’re turning our attention to summer travelers. Today we’ll be taking you through some best practices for attracting summer travelers to your business via digital media.
Facebook is kind of like the shopping mall of social media. There is a little bit of everything for everyone, filled with promotions and contests with spaces to hang out with your core group of friends. It is also a bit passé. Don’t get me wrong – most everyone still goes. In fact, 79 percent of U.S. internet-using adults use Facebook, far ahead of the second, Instagram, which clocks in at 32 percent.
Have you ever heard of the game where you go on Wikipedia, think of two seemingly unrelated terms, and see how long it takes you to get from the first to the second by clicking only one hyperlink on each page you visit? If not, you’d be surprised how quickly you can get from “Bill Gates” to “grilled cheese sandwich” or from “Barry Bonds” to “molecular biology.” Try it.