Waymack & Crew of Little Rock announced today that it has purchased M-3 Productions, a video, digital and audio studio in Little Rock’s developing Creative Corridor. M-3 Productions was previously owned by CJRW, Arkansas largest advertising, public relations and digital firm.
The days of herding consumers from one destination to another are long gone. Today’s consumers are free range. They move unrestricted across a varied landscape of traditional and digital media, integrating multiple sources, online and off, into their purchase decisions. Consumer choices arise now from a cat’s cradle path of inputs, from word of mouth to traditional advertisements to branded apps to third-party review sites to social media, bouncing back and forth until landing on a decision. Pinning consumer purchasing decisions to a single cause is not only more difficult but over time is becoming less and less relevant. The contemporary consumer makes buying choices like a committee reaches consensus, only with the best advice from every available group member.
Since 1938, the Arkansas State Fair has entertained visitors with a carnival, concerts, a rodeo, concessions, exhibits and games. In 2015, the State Fair enlisted CJRW to grow and manage its online communities starting September 1, 2015 through October 19, 2015 using a strategic, platform-specific social media campaign.