Waymack & Crew Purchases M-3 Productions from CJRW

By CJRW
Waymack & Crew of Little Rock announced today that it has purchased M-3 Productions, a video, digital and audio studio in Little Rock’s developing Creative Corridor. M-3 Productions was previously owned by CJRW, Arkansas largest advertising, public relations and digital firm.

Going with the Flow: Adapting to Liquid Consumerism

By Josh Walker
The days of herding consumers from one destination to another are long gone. Today’s consumers are free range. They move unrestricted across a varied landscape of traditional and digital media, integrating multiple sources, online and off, into their purchase decisions. Consumer choices arise now from a cat’s cradle path of inputs, from word of mouth to traditional advertisements to branded apps to third-party review sites to social media, bouncing back and forth until landing on a decision. Pinning consumer purchasing decisions to a single cause is not only more difficult but over time is becoming less and less relevant. The contemporary consumer makes buying choices like a committee reaches consensus, only with the best advice from every available group member.

Help Us Brighten the Holidays

By CJRW
We’re doing OK, really. We’ve got a nice new office, jobs, homes, and people who love us. But, we realize – especially at this time of year – that there are people in our community who are struggling.

Women of CJRW: Kerry Johnson

By CJRW
Have a backbone, and stand up for yourself, but also admit when you make a mistake.

Women of CJRW: Brenda Worm

By CJRW
Tell us how long you have worked at CJRW. 25 yearsWhat inspires you in and out of the office? The personal satisfaction that comes with contributing to the greater good whether it pertains to family and friends or professional colleagues.

Women of CJRW: Rachel Reynolds

By CJRW
Don’t be afraid to fail, ask questions, be brave ~ don’t give up and see your success. Be kind in ALL you do!

The 2015 Arkansas State Fair: 6.4 Million Reached With New Social Media Strategies

Since 1938, the Arkansas State Fair has entertained visitors with a carnival, concerts, a rodeo, concessions, exhibits and games. In 2015, the State Fair enlisted CJRW to grow and manage its online communities starting September 1, 2015 through October 19, 2015 using a strategic, platform-specific social media campaign.