Meet Bryce Harrison, art director out of our Northwest Arkansas office. When he isn’t running around and exploring The Natural State, he is producing award-winning creative for a number of different clients.
What do you expect from your public relations plan? Or, do you even have a public relations plan? And, if you do, how do you know it is properly structured to deliver results? In our latest installment of Communication Matters, Richard McKeown goes over five essentials for a public relations strategy.
It’s no secret: Word-of-mouth (WOM) marketing is the holy grail of influencing a consumer’s purchasing decision. Until now, there has been no definitive measurement of WOM’s success. Well, the folks at the Word Of Mouth Marketing Association, with the help of brands like AT&T, Discovery Communications, Intuit, PepsiCo, and Weight Watchers; and agencies like House Party, Ogilvy, Zocalo Group, and Brains on Fire, worked together to fund and produce a study to quantify WOM. Yes, they actually did that.
Economists have been talking about the emerging buying power of Millennials for sometime now, and businesses are starting to pay more and more attention to this generation as their target consumer. However, some business leaders have questions about exactly what drives Millennials. We have created this handy infographic to simplify the understanding process.