ROI on Word-of-Mouth Marketing

It’s no secret: Word-of-mouth (WOM) marketing is the holy grail of influencing a consumer’s purchasing decision. Until now, there has been no definitive measurement of WOM’s success. Well, the folks at the Word Of Mouth Marketing Association, with the help of brands like AT&T, Discovery Communications, Intuit, PepsiCo, and Weight Watchers; and agencies like House Party, Ogilvy, Zocalo Group, and Brains on Fire, worked together to fund and produce a study to quantify WOM. Yes, they actually did that.

Communication Matters: To Be Avoided in Media Interviews

When it comes to talking with the media, there are certain tools and techniques that work well. Having a clear message, staying on point, and being prepared to deal with difficult or uncomfortable questions are all part of an effective media training program.

Shira Named Vice President

Senior Print Production Manager Greg Shira has been promoted to Vice President/Production at CJRW.

What is a Millennial?

Economists have been talking about the emerging buying power of Millennials for sometime now, and businesses are starting to pay more and more attention to this generation as their target consumer. However, some business leaders have questions about exactly what drives Millennials. We have created this handy infographic to simplify the understanding process.

Communication Matters: Winning the Presentation in Q & A

In our latest installation of Communication Matters, Richard McKeown describes how you can win your presentation in the Q & A section. Many presenters may not think they need to prepare to think about the Q & A section, but preparing for the Q & A section could help you win the presentation. Watch this video to learn more!

CJRW at SXSW: The Principles of "UX Choreography"

“A combination of the how, with the when and why.” That’s UX Choreography explained by Rebecca Ussai of digital agency R/GA. In a unique SXSWi presentation, Ussai was joined by former Disney animator Glen Keane, and the results were eye-popping.