It’s no secret: Word-of-mouth (WOM) marketing is the holy grail of influencing a consumer’s purchasing decision. Until now, there has been no definitive measurement of WOM’s success. Well, the folks at the Word Of Mouth Marketing Association, with the help of brands like AT&T, Discovery Communications, Intuit, PepsiCo, and Weight Watchers; and agencies like House Party, Ogilvy, Zocalo Group, and Brains on Fire, worked together to fund and produce a study to quantify WOM. Yes, they actually did that.
Economists have been talking about the emerging buying power of Millennials for sometime now, and businesses are starting to pay more and more attention to this generation as their target consumer. However, some business leaders have questions about exactly what drives Millennials. We have created this handy infographic to simplify the understanding process.
In our latest installation of Communication Matters, Richard McKeown describes how you can win your presentation in the Q & A section. Many presenters may not think they need to prepare to think about the Q & A section, but preparing for the Q & A section could help you win the presentation. Watch this video to learn more!