I’d get run out of town if I said nothing has changed in marketing in the last 25 years. Or 10 years. Or 5 years. Heck, marketing has changed a bunch since last year. But one thing that hasn’t changed is the importance of a big idea.
What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?
Is mobile the next big thing? I guess that depends upon your perspective. When our CJRW clients ask me what's new and hot in digital advertising, I tell them that mobile ads are what marketers are now adding to their media mix. They then scratch their heads and say, "Haven't we been running mobile ads for a while now?" I just smile and say, "Yep!"