CJRW at SXSW: Are You an Expert? Prove it!

By Bryce Harrison
In an entertaining and expletive-laced SXSW Interactive session Michael Nieling, Creative Director at Ocupop, laid out some very straight forward guidelines for producing great work. First and foremost among these is "position yourself as an expert." We explain what he means by this.

SXSWi 2015 Recap: Neuroplasticity & Tech - Why Brands Have to Change

In one of our first sessions of SXSWi 2015, Dan Hachen and Felix Morgan from HeyHuman dropped some truth on us about how the three big trends – the Internet, social media, and mobile – affect the human brain and, more importantly, how marketers need to change their communications with potential consumers. Just a light subject to start things off. In this recap post, we will hit on the key takeaways from their presentation.

CJRW at SXSW: Content Marketing Is Changing Advertising (Not Killing it)

The annual South-by-Southwest Interactive (SXSWi) conference in Austin draws thousands of tech industry workers and insiders, as well as loads of marketers and communications professionals. CJRW's team was on hand to learn the latest on digital trends impacting the marketing efforts of industries and brands around the world.

Targeting vs. Good Ol’ Content: Part One, Facebook and Instagram

Did you notice that once you changed your relationship status on Facebook from “in a relationship” to “engaged” ads for wedding dresses, invitations, and other wedding paraphernalia flooded your newsfeed? Sorta creepy, right? Here’s why that’s happening: social media platforms take data you provide and also extrapolate data from your behavior patterns, then serve it up to businesses that target tailored ads to you. Targeted social media ads get marketers excited about delivering specific content to specific audiences.

CJRW Team Members Take On New Roles

As part of an ongoing effort to best align staff resources to take full advantage of emerging business opportunities, several CJRW team members are assuming new responsibilities.

It’s All About the Big Idea

I’d get run out of town if I said nothing has changed in marketing in the last 25 years. Or 10 years. Or 5 years. Heck, marketing has changed a bunch since last year. But one thing that hasn’t changed is the importance of a big idea.

CJRW Acquires Heathcott Associates

CJRW is pleased to announce the acquisition of another leading Arkansas marketing and advertising firm, Heathcott Associates. This development culminates nearly two years of discussions between CJRW and Heathcott Associates.

Creatives want complementary brand partnerships!

No, not giving them away for free! We said “complementary” or to “combine in such a way as to enhance or emphasize the qualities of each other or another.” What you’re thinking of is “complimentary.” Notice the “i”. This is the other kind.

Online Video Ads: Impact and Responsiveness

By Brian Kratkiewicz
Video, shmideo! That’s all anyone ever talks about these days when it comes to online advertising (well, that and mobile ads). What’s the big deal with video, you ask? Well gather ‘round, contrarians, and let me tell you a tale of effectiveness.