The annual South-by-Southwest Interactive (SXSWi) conference in Austin draws thousands of tech industry workers and insiders, as well as loads of marketers and communications professionals. CJRW's team was on hand to learn the latest on digital trends impacting the marketing efforts of industries and brands around the world.
Did you notice that once you changed your relationship status on Facebook from “in a relationship” to “engaged” ads for wedding dresses, invitations, and other wedding paraphernalia flooded your newsfeed? Sorta creepy, right? Here’s why that’s happening: social media platforms take data you provide and also extrapolate data from your behavior patterns, then serve it up to businesses that target tailored ads to you. Targeted social media ads get marketers excited about delivering specific content to specific audiences.
What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?