What do people expect from a grocery shopping experience? What makes them return to a particular store or switch their allegiances to another one? Learn what research has to say about shoppers and the grocery experience.
What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?