5 Quick Steps for Tourism Businesses to Make the Most of the Summer Travel Season

By Josh Walker
This year, Americans will for the first time spend more than $1 trillion on direct travel expenses, and about two-thirds of that jaw-dropping sum will be spent on leisure travel. Since this week is National Travel Week, and as we are nearing the peak of leisure travel in the U.S. in the form of the summer vacation, we’re turning our attention to summer travelers. Today we’ll be taking you through some best practices for attracting summer travelers to your business via digital media.

Full-screen Social Media Ads: Facebook Canvas Ads

By Elizabeth Michael
Facebook is kind of like the shopping mall of social media. There is a little bit of everything for everyone, filled with promotions and contests with spaces to hang out with your core group of friends. It is also a bit passé. Don’t get me wrong – most everyone still goes. In fact, 79 percent of U.S. internet-using adults use Facebook, far ahead of the second, Instagram, which clocks in at 32 percent.

CJRW@SXSWi: Day Three Highlights

By CJRW
It was another busy day in Austin, TX for the CJRW team. Sessions that featured the likes of Guy Kawasaki, Q&A panels with Mark Cuban, and topics like bots and so much more.

Analytics in the Outfield: How Social Media, Baseball, and Business Play the Same Game

By Paul Hughes
Have you ever heard of the game where you go on Wikipedia, think of two seemingly unrelated terms, and see how long it takes you to get from the first to the second by clicking only one hyperlink on each page you visit? If not, you’d be surprised how quickly you can get from “Bill Gates” to “grilled cheese sandwich” or from “Barry Bonds” to “molecular biology.” Try it.

Something to Celebrate!

By CJRW
When an ad agency tells you they are the very best, never take their word for it – they’re a little biased. But fortunately for us, you don’t have to take our word for it. The readers of Celebrate magazine have voted CJRW the 2016 Very Best Ad Agency in NWA.

Creatives Descend upon the Square … hide your fonts and color swatches!

By Bret Ellington
ow in its fifth year, Made by Few -- the conference for “Makers of the Web” – was hosted for the first time in Bentonville, Arkansas. Creatives from all over the country, Canada and even parts of Asia and Europe descended upon Northwest Arkansas to be inspired, informed–– and yeah ––– even a little bit entertained.

Facebook Video Views Controversy

By Josh Walker
By some accounts, Facebook was caught manipulating video view statistics. By other accounts, the “victims” really just have no clue how to interpret those statistics. Nevertheless, advertisers are claiming they were misled by statistics provided by Facebook regarding the average length of video views.