Exactly how do you view your mobile device (or, if you prefer, "cell phone," though they are usually much more than phones these days)? Is it a way to keep in touch with friends? A tool for doing business? A glorified Web browser?
Is the "Shiny New Toys" era of social media coming to an end? Has the marketing community finally come to an agreement on how to measure success in social media? Just how important is mobile marketing anyway?