Business as a Second Language

By Estefanie Perez
How can two people communicate if they speak different languages? When dealing with a client, it is easy to get caught up in the language of Advertising and forget to speak the language of Business.

Katherine Vasilos Joins CJRW

Katherine Vasilos, a veteran communications and government relations strategist, is joining CJRW as account executive.

Google Tested an Online Ad, the results may surprise you.

When creating ad content, many of us have stuck to the old K.I.S.S. method, or Keep It Short and Simple (also known as Keep It Simple, Stupid for those less subtle). For those of us who have been holding on to that adage, prepare to have your world changed. A new Google Test has revealed that responses are more nuanced than what we thought.

Instant Gratification, Facebook Canvas and Instant Articles

Time is always of the essence. We expect instant information like we expect running water. When we click on a link for an answer, we expect it now. More times than not, if there’s a delay, we’ll stop the inquiry process all together. Consumers want information faster than ever, and Facebook has the newest tools to give it to them. In the interest of keeping consumers happy, businesses have turned to Facebook, which is now offering particularly creative, interactive ways to grab and hold the attention of consumers.

CJRW@SXSWi: Lerer’s Theory of Media Evolution

By Josh Walker
The first session of my SXSW experience was short, sweet and incredibly informative. Delivered by Ben Lerer, Founder and CEO of Thrillist, the session was a blistering shotgun history of media with an emphasis on the emerging role of digital content creators and distributors.

CJRW@SXSWi: We're Not Gonna Take It- Ad Blocking and User Revolt

By Brian Kratkiewicz
A number of consumers don’t like annoying ads, ad clutter, slow-loading sites and sites that use way too much data due to too many ads. Ad-blocking companies are making it easier for users to control their experience by blocking ads on all sites or the sites they select. So, are consumers that use ad blockers all pirates? Are they consuming free content but not letting sites make ad revenue? Or did publishers and marketers bring this upon themselves?