The 2015 Arkansas State Fair: 6.4 Million Reached With New Social Media Strategies

Since 1938, the Arkansas State Fair has entertained visitors with a carnival, concerts, a rodeo, concessions, exhibits and games. In 2015, the State Fair enlisted CJRW to grow and manage its online communities starting September 1, 2015 through October 19, 2015 using a strategic, platform-specific social media campaign.

Women of CJRW: Shanon Williams

Work hard. Work smart. Arrive early. Stay late.
 Keep a very positive attitude and a smile on your face.

Women of CJRW: Maxine Williams

Surround yourself with smart people and people you truly enjoy being with, at work and outside of work.

Women of CJRW: Jennifer Morgan

Making a priority of doing the things that energize and recharge my battery help me achieve the right work-life balance, and I’ve learned that it’s not selfish to put these things at the top of my to-do list.

Women of CJRW: Amy Turpen

Have a passion for what you do, and it will drive you to work hard and do your best.

Is Anyone Listening Out There? Anyone?

If there's a business topic that's been studied, written about and discussed more than "leadership" I cannot imagine what it would be. Books, blogs and videos on leadership are churned out out like dime store novels. Posted with permission from the Northwest Arkansas Business Journal. Originally published October 26, 2015.

Women of CJRW: Jaclyn Abramovitz

Being a young woman in business myself, I would encourage any women who are coming into the workforce to seize each and every opportunity.

Women of CJRW

You know us as women with full-time careers in advertising, but we're also women with full-time lives. We bring our stories to CJRW to help us better tell yours.

Everyone Can Advertise On Instagram. Here’s How You Can Do It.

Everyone can advertise on Instagram! But, it can be a bit complicated. CJRW participated in beta test groups for a few different clients and has seen GREAT results. However, businesses have to jump through a few hoops to get started.