Pinterest and Twitter approached the Arkansas Department of Parks and Tourism to participate in beta test groups for promoted pins and embedded video ads, respectively. In addition to the beta group opportunity, CJRW proposed leveraging a partnership with P. Allen Smith to develop a unique national blogger engagement campaign. Utilizing research and experience with different social media and content distribution methods, CJRW developed platform-specific social media plans for the Department to achieve campaign objectives.
As part of a long-standing tradition, CJRW took four interns under its wing this summer for the Ronald A. Robinson Intern Program. With Ron Robinson as our agency’s first-ever college intern, and now a retired former chairman and CEO, it’s easy to see the enormous opportunities that lie ahead for each CJRW intern.
What do you expect from your public relations plan? Or, do you even have a public relations plan? And, if you do, how do you know it is properly structured to deliver results? In our latest installment of Communication Matters, Richard McKeown goes over five essentials for a public relations strategy.
It’s no secret: Word-of-mouth (WOM) marketing is the holy grail of influencing a consumer’s purchasing decision. Until now, there has been no definitive measurement of WOM’s success. Well, the folks at the Word Of Mouth Marketing Association, with the help of brands like AT&T, Discovery Communications, Intuit, PepsiCo, and Weight Watchers; and agencies like House Party, Ogilvy, Zocalo Group, and Brains on Fire, worked together to fund and produce a study to quantify WOM. Yes, they actually did that.