Targeting vs. Good Ol’ Content: Part One, Facebook and Instagram

By Elizabeth Michael
Did you notice that once you changed your relationship status on Facebook from “in a relationship” to “engaged” ads for wedding dresses, invitations, and other wedding paraphernalia flooded your newsfeed? Sorta creepy, right? Here’s why that’s happening: social media platforms take data you provide and also extrapolate data from your behavior patterns, then serve it up to businesses that target tailored ads to you. Targeted social media ads get marketers excited about delivering specific content to specific audiences.

It’s All About the Big Idea

By Bill Fitzgerald
I’d get run out of town if I said nothing has changed in marketing in the last 25 years. Or 10 years. Or 5 years. Heck, marketing has changed a bunch since last year. But one thing that hasn’t changed is the importance of a big idea.

Creatives want complementary brand partnerships!

By Bret Ellington
No, not giving them away for free! We said “complementary” or to “combine in such a way as to enhance or emphasize the qualities of each other or another.” What you’re thinking of is “complimentary.” Notice the “i”. This is the other kind.

Online Video Ads: Impact and Responsiveness

By Brian Kratkiewicz
Video, shmideo! That’s all anyone ever talks about these days when it comes to online advertising (well, that and mobile ads). What’s the big deal with video, you ask? Well gather ‘round, contrarians, and let me tell you a tale of effectiveness.

No Longer Optional: Be Fearless and Focused on Social Media

By Elizabeth Michael
What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?

What's Your Story? Simple Tips for Defining Your Brand

Does your brand or business need a good story? CJRW Director of Content Strategy Rob Anderson answers this question in the September 29 issue of Arkansas Business and provides some basic tips for identifying your brand story.

Mobile Marketing: The next big thing! Wait, what?

By Brian Kratkiewicz
Is mobile the next big thing? I guess that depends upon your perspective. When our CJRW clients ask me what's new and hot in digital advertising, I tell them that mobile ads are what marketers are now adding to their media mix. They then scratch their heads and say, "Haven't we been running mobile ads for a while now?" I just smile and say, "Yep!"