Did you notice that once you changed your relationship status on Facebook from “in a relationship” to “engaged” ads for wedding dresses, invitations, and other wedding paraphernalia flooded your newsfeed? Sorta creepy, right? Here’s why that’s happening: social media platforms take data you provide and also extrapolate data from your behavior patterns, then serve it up to businesses that target tailored ads to you. Targeted social media ads get marketers excited about delivering specific content to specific audiences.
What is your social media strategy? Is it reactive? Proactive? Do you devote 0.5 percent of your marketing budget to social media or a whopping five percent? Really, none of this matters if you do not take a step back and ask yourself one question: Do I have a platform specific social media strategy?
Is mobile the next big thing? I guess that depends upon your perspective. When our CJRW clients ask me what's new and hot in digital advertising, I tell them that mobile ads are what marketers are now adding to their media mix. They then scratch their heads and say, "Haven't we been running mobile ads for a while now?" I just smile and say, "Yep!"