Cranford Johnson Robinson Woods takes great pride in its cause-related marketing, and in 2004, we had the opportunity to work with an exceptionally good cause: Camp Aldersgate.
Camp Aldersgate is Arkansas's only non-profit uniquely dedicated to helping children with mental or physical limitations, and their families, enjoy the great outdoors. The Camp provides year-round respite programs, summer medical camping programs, and summer and weekend camping for children with and without disabilities. It also offers a specialized youth volunteer training program, and one of the area's longest running programs for seniors.
In 2004, CJRW joined forces with Camp Aldersgate to brand and promote its extraordinary services, at no cost to the non-profit. CJRW began its work by developing a logo and the tagline, "Common Ground for Extraordinary People." The brand was then integrated into various collateral materials and a web site. CJRW public relations staff worked diligently to build awareness for the Camp through media relations and event planning. Specifically, CJRW assisted with planning, coordinating and managing the Camp's 2005 Annual Fish Fry, which produced the largest attendance and revenue in the event's history to that point.
CJRW has also supported Camp Aldersgate in its other fundraising initiatives. When the Camp was selected as one of four finalists for a Don W. Reynolds Foundation grant in 2005, CJRW provided pro bono strategy sessions, presentation training, talking points and a professional leave behind. Soon thereafter, the Camp was awarded the grant, which was worth more than nine million dollars.
Today, CJRW is building on its practice of supporting exceptional causes like Camp Aldersgate. In celebration of our 50th anniversary, CJRW proudly introduces CJRW Gives, an integrated community service initiative that encourages and celebrates our pro-bono services, contributions of financial gifts, and employees who donate time and resources to so many charitable causes.
Through this unique program, CJRW will provide its industry-leading creative and professional services to charitable organizations within the community that are working hard every day to make a difference. It's our way of giving back to the communities that have been so good to us.