CJRW's 60 Second Impact: August 2007

The True Meaning Of Marketing And Are You Doing It?
- The most simplified meaning of marketing? It’s the art of inviting! Do you have “invitations” in place that invite your target customers to your special events?
- Without an appealing “invitation” to a series of events or sales promotions that benefit your potential customers, you allow them to roam and possibly give their business to (yikes!) your competition.
It Didn’t Work Before So, Let’s Do It Again: The Gap And More Celebrities

Once the most popular retailer the baby boomer generation shopped at, the Gap has, over the past five years, experienced a slow and excruciating decline in sales. Numerous name brand CEO’s have come in trying to inject their marketing magic, yet all have failed, even when the symptoms of the Gap’s decline –- fashion malaise, high-priced, low quality merchandise -- are so obvious to all.
Over these past years of sliding sales, the Gap has used celebrity endorsements as their advertising strategy in an attempt to “connect” with its target audience. That strategy didn’t work.
In a classic case of “advertising stubbornness,” –- it didn’t work before, so maybe it will work this time -- the Gap is now introducing yet another new army of 12 (yes 12!) celebrities to be featured in a black and white print campaign to help pull up those sagging sales. Lots of luck!

One of the challenges that face a lot companies in their attempts to get a top position in Google’s directory is “arranging for” legitimate links to flow into and out from their corporate Web site. This linking structure is called Internal and External Links.
By developing a simple Blog using Wordpress -- www.wordpress.com -- that links to your corporate Web site, you’ve got an easy way to accomplish the linking structure that Google’s Spider is looking for. And there’s a bonus in it as Google is now indexing Blogs faster than ever. The result is that your Web site and your Blog together could now have a much better chance of being listed on Google’s first page.

The 60-Second Close: Your 99 Day Forecast
- With about 99 days to go until we meet the holiday shopping season, now is a critical time to look at your business. Do you have a plan in place? What do you need to do that’s different? How do you reach your customers now, especially when they’re spending less time watching TV or reading the newspaper? There are a thousand key marketing and operational areas to look at.
- Need help? Call us. We can help you get there… faster than ever.

Best Wishes,

David Martin

Chief Executive Officer
Cranford Johnson Robinson Woods

P.S. We would love for you to join our conversation.