Work

Arkansas Department of Parks and Tourism

For more than three decades, CJRW has provided integrated advertising, marketing and public relations services for the Arkansas Department of Parks and Tourism, inviting potential visitors to select The Natural State as a vacation destination. The result of ongoing branded magazine, television, radio, pay-per-inquiry, newspaper, out-of-home and online advertising campaigns has been steady growth and positive economic impact for the entire state. During our partnership, Arkansas tourism has grown into a five-billion-dollar industry, hosting more than 23 million visitors last year.