Oaklawn Gaming Expansion
With the incredible success of the gaming center at Oaklawn Racing and Gaming, Oaklawn made a recent decision to expand the gaming center and its marketing efforts.
CJRW was tasked with developing a message that helped fill the new seats in the expanded Oaklawn gaming center, with specific focus on Little Rock and Central Arkansas.
Core messaging was developed around the short drive to Hot Springs from Central Arkansas to its their gaming desires, rather than making the long drive to neighboring states. Oaklawn offers all of the gaming excitement with the added benefit of Hot Springs’s amenities, natural beauty, and nearby location.
Radio & Television
Bus & Outdoor