The SXSW Interactive Conference is where you go for the most cutting-edge ideas and tech in the digital marketing world. Content is the name of the game, and the rules just changed. What does this mean for businesses and brands? That’s what we’re all here to talk about. Here's a recap of the best of Day One at SXSW Interactive.
After minutes of fierce agreement, the choice was obvious. The new Digital Director could only be Chris Ho. True to his nature, Ho seized the opportunity, and the 22-year advertising veteran joined the CJRW team in a leadership role. A force in digital advertising since its inception, Chris has seen the field evolve from blinking banner ads to brand-wide digital marketing strategies for national clients.
Across the country last Friday, people gathered to celebrate. And while the Fourth was still a few days out, Friday was the perfect day to celebrate our enthusiastic dependence on social media. We are referring, of course, to National Social Media Day, and CJRW rolled out the red carpet to honor the king of the hashtag holidays with a whole day of events and free swag. The event was Memes On Main, and despite the rain, it was a totally sharable success, thanks in large part to a very motivated class of interns.
This year, Americans will for the first time spend more than $1 trillion on direct travel expenses, and about two-thirds of that jaw-dropping sum will be spent on leisure travel. Since this week is National Travel Week, and as we are nearing the peak of leisure travel in the U.S. in the form of the summer vacation, we’re turning our attention to summer travelers. Today we’ll be taking you through some best practices for attracting summer travelers to your business via digital media.
Facebook is kind of like the shopping mall of social media. There is a little bit of everything for everyone, filled with promotions and contests with spaces to hang out with your core group of friends. It is also a bit passé. Don’t get me wrong – most everyone still goes. In fact, 79 percent of U.S. internet-using adults use Facebook, far ahead of the second, Instagram, which clocks in at 32 percent.