Senior Social Media Manager Cassidy Gallagher joined CJRW in 2021. In her role, she oversees everything that the social team produces, combining details and data with the creative process to provide outstanding content for our clients. She finds it rewarding to see the content come to life, from the strategy and brief to development and implementation, and to see it perform well on social. She also loves making a social plan with such a large audience for the state of Arkansas and inspiring people to travel to new places. She has a Bachelor of Arts in Journalism with an emphasis in Advertising/Public Relations and Broadcast from the University of Arkansas.

Her favorite place to visit in the state is northwest Arkansas, because it’s home. Nothing is sweeter to this lifelong Razorback fan than approaching Fayetteville and seeing the campus and Old Main in the distance. Wooo pig!

When she’s not working, you can find Cassidy doing very important Sunday reading each week with the “Sunday Spotted” on Deux Moi. She loves keeping up with pop culture and celebrities and watching reality TV — one day, she hopes to compete on a reality show like “Big Brother.”