CJRW : Advertising : Branding : Communications : Little Rock : Dallas : Northwest Arkansas :

Going Mobile

Brian Kratkiewicz, VP and director of media, interactive and account services at CJRW was recently featured in an article for DMNews, discussing Arkansas Parks and Tourism's use of online ads targeted at mobile phones on Accuweather.com. “[Weather] is a really good fit for mobile. If we serve it up in reference to a location that they are interested in or based on where they are, you've got something that changes all the time and is personal to the user.” Mobile marketing has grown from 2% to 11% of the online Arkansas tourism budget.

Travel & Tourism Digital Services Video

Watch this video to see what Cranford Johnson Robinson Woods' team of travel and tourism experts can do for our industry partners in the brave new world of digital communications. Contact us if you'd like to receive the brochure and DVD.

The Staycation

Summer is just around the bend, and the cost of gas is rising at an alarming rate. So Magic Springs wanted to remind Arkansas families that the best vacation this year was a "staycation," one where families stay closer to home. We created a campaign, "A theme park in your own backyard," that reminds Arkansans just how close to home Magic Springs really is.

Pollo Campero

Creative concepts for the Pollo Campero brand were developed with several key elements in mind. Bold, Latin inspired colors dance among beautiful photography, where the food is clearly the hero. The message for the brand playfully encompasses the idea of "love," and is threefold. It addresses the love within the company, where the fresh, food is lovingly prepared; the zest with which the Latin culture loves life, as well as the cult-like following this brand has created in every country it enters. Pollo Campero truly is the Latin chicken loved around the world.

Traveling Music

The new campaign for the Arkansas Department of Parks & Tourism features a song by The Boondogs, a favorite on the local music scene. To showcase this native talent, as well as the beauty of The Natural State, CJRW and Jones Productions created this music video featuring scenic tourism shots and a live performance of "I Do," from the album "A Thousand Ships" available now from Max Recordings and on iTunes.

Campero USA Selects CJRW to Market Brand

DALLAS (February 14, 2008) – In its ongoing objective to make a profound impact in the United States, Pollo Campero, the largest Latin American chicken restaurant chain, announced today that Cranford Johnson Robinson Woods (CJRW) has been named the advertising agency of record.

“We are pleased to work with CJRW because they are leaders in their field,” said Rodolfo Jimenez, EVP, business development for Campero USA. “More importantly, they are passionate about the Campero brand. It shows in the quality of their work.”

CJRW will assist Campero USA and its franchisees in executing a fully
integrated brand communications program to position Pollo Campero effectively in the U.S. Quick Serve Marketplace. “CJRW has a proven track record of developing retail brand building communications for national clients including Trane, Tyson Foods and Wilsons Leather. Their capabilities are exceptional and we are excited about the partnership” said Todd Deckert, director of sales and marketing for Campero USA. The agency will also aid Campero’s new unit development program with marketing support for more than 25 restaurant openings planned for 2008.

In making the announcement, David Martin, CEO of the agency, said he looks forward to supporting Campero USA in all of their branding and marketing initiatives. “It’s extremely exciting to be able to work on such an
outstanding brand. We have every confidence our efforts will significantly
enhance their business.”

Campero USA recently initiated an aggressive expansion plan, developed a
relationship with Wal-Mart Stores and announced an exciting new grilled
chicken line product launch. CJRW was chosen because of its knowledge and experience in marketing, branding and advertising.

“As we continue to grow, it is imperative to have advocates who understand the Campero attitude,” said Roberto Denegri, president and COO for Campero USA. “CJRW offers strategic solutions and imaginative, results-oriented tactics. That’s exactly what we need.”

Pollo Campero, the largest Latin American chicken restaurant chain, is
expanding aggressively in the U.S. by continuing to serve the best chicken
in the world. The company’s mission is to conquer the heart and palate of
its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 270 stores worldwide and 38 so far in the United States, Pollo Campero is adding new franchisees regularly. For more information, visit www.campero.com <http://www.campero.com/> .

Spa City Love Story

Cranford Johnson Robinson Woods recently created this short video demonstrating some of the romantic possibilities found in Hot Springs National Park Arkansas. The first in a series of web videos planned for Hot Springs, this three and half minute video generated over one hundred views in its first day on YouTube.

Top of the Lists

"The Book of Lists" is an annual publication of Arkansas Business and included with their last issue before Christmas. The 15th edition of this valuable tool for businesses across the state is sponsored by Cranford Johnson Robinson Woods (#1 on the list of advertising agencies, see page 49). In addition to rankings of Arkansas' top enterprises—from "Accounting Firms" to "Trucking Companies"—the book also includes a 16 page insert promoting CJRW, "Arkansas' Agency of Record." If you would like an extra copy please contact us at info@cjrw.com.

Arkansas Business Book of Lists - Insert View

New Campaign for the Spa City

The Hot Springs Advertising and Promotion commission recently approved the "Night & Day. Day & Night" campaign created by Cranford Johnson Robinson Woods to promote tourism in "America's First Resort." The strategy behind the campaign recognizes that hundreds of thousands of visitors come to Hot Springs every year for such attractions as Oaklawn Park, Magic Springs & Crystal Falls, and Garvan Woodland Gardens—but many just make it a day trip. Our goal is to get visitors to stay overnight and enjoy the many other activities in the Spa City, such as fine dining, shopping and relaxing baths. The first spot is targeted at couples, and the second is aimed at families. The campaign also includes print, outdoor, radio, and a three minute online video showcasing the romantic possibilities available in Hot Springs National Park.

Morning Rush

CJRW hosted a birthday bash for B98’s Morning Rush recently at our Little Rock studios helping the station give away several great gifts to their listeners including gift certificates from our clients such as: The Peabody Little Rock, Cajun’s Wharf, Copper Grill, Capers, The Container Store, Magic Springs, Oaklawn and many more. Our interactive team arranged for the event to be simulcast live over the internet.

CJRW’s CEO David Martin coined the phrase “The Morning Rush” last year for the launch of the station’s new morning radio show. In celebration of the show’s first birthday, we offered to host them at our studios. Other great names/brands that CJRW has helped launch over the years include AmeriCorps, Entergy, Alltel, Acxiom, The Natural State and the Clinton Presidential Center.

National Health Professionals Agree: CJRW is Tops

The Arkansas Department of Health (ADH) recently racked up at the The National Public Health Information Coalition (NPHIC) Awards for Excellence in Public Health Communications—competing against entries from all fifty states including California, New York, Texas and Florida.

An independent organization of professionals seeking to improve America's health through communications, the NPHIC singled out 13 ADH entires for top awards, a total of 25% of all awards given. CJRW created and implemented 8 of these award-winning campaigns with our partners at the Department of Health.

First Place Awards were given to: Teen Prevention Advertising; Teen Prevention Radio Campaign; and Feature Placement Program. A Second Place Award was also given to Teen Prevention Advertising. And Third Place Awards were given to: Tobacco Prevention in Arkansas Progress Report; SOS E-Newsletter; Stamp Out Smoking Banners in School Program; and "The Big Pitch" Drama Program.

Here is one of the award-winning Teen Prevention TV ads:

Jay Cranford Joins CJRW as Vice President and Creative Director

LITTLE ROCK, Ark. (October 4, 2007) - Cranford Johnson Robinson Woods, one of the Mid South's largest full-service communications firms, announced today that Jay Cranford will join the agency on October 15, 2007, as Vice President and Creative Director. Cranford is the son of CJRW founder Wayne Cranford.

"I was raised by an advertising executive and began my career in advertising immediately after graduating from college," said Cranford. "However, this is the most exciting career opportunity for me both personally and professionally as I begin a new career at CJRW 46 years to the day that my father founded this agency."

Cranford attended the University of Pennsylvania and later graduated magna cum laude from the University of Arkansas at Fayetteville with a degree in Economics. He immediately began his advertising career in Los Angeles, CA, working on the Toyota account at Saatchi & Saatchi. Cranford then spent nine years with TBWA/Chiat/Day where he crafted creative campaigns for some of America's best-known brands like Sony Playstation, Energizer Batteries, Nissan and Quaker State Motor Oil.

His work has appeared in such prestigious award shows as the Cannes International Advertising Festival, the One Show, the London International Awards, the Obies, the Radio Mercury Awards, Creativity Magazine's Advertising Annual, Archive, the AAAA O'Toole Awards and many national Addy Awards.

In welcoming Jay to the agency, David Martin, CJRW's chief executive officer said, "CJRW has a long and rich history of developing communications programs that connect and have impact with a given market. However, this industry is changing as rapidly as I've ever seen it. With Jay leading our creative talent, we intend to continue to create and deliver effective communications and marketing programs that bring success to our clients. Whether it's a product, service or an idea, Jay's work has been recognized among the best in the world."

Cranford noted, "This has always been a fast-paced, deadline-sensitive, ever-changing business that requires the strategic and collective efforts of the right people and resources. CJRW has assembled the full complement of communications resources and experienced people that are required to remain the region's leader for the foreseeable future. I have been a fan of the talented staff at CJRW and I look forward to joining them soon."

Artful & Historic "Reflections"

Cranford Johnson Robinson Woods was proud to have participated in many aspects of the 50th Anniversary of the integration of Little Rock Central High School, including publishing the official souvenir book featuring art director Lyuba Bogan's original work, "Reflections", on the cover. Visitors can purchase a poster of this moving piece in the newly opened Little Rock Central High National Historic Site Visitor Center at 2125 Daisy L. Bates Gatson Drive.

Ga Ga Genius, Baby

Baby Bee Bright Names CJRW as Agency of Record

LITTLE ROCK, Ark. (September 20, 2007) – Baby Bee Bright (Pink Sheets: BBGT), the developer, manufacturer and marketer of innovative prenatal educational and related products serving the rapidly expanding expectant mother/prenatal market, has selected Cranford Johnson Robinson Woods (CJRW) as its advertising agency of record.

Baby Bee Bright, which has headquarters in Mount Juliet, Tenn., develops award-winning, patented audio-directional technology as the delivery system for the prenatal educator. Its products include the Baby Bee Bright educational system, designed for expectant mothers to safely and efficiently transmit music and sound to their babies, allowing mothers to bond with their babies while teaching early language skills and enhancing their babies’ development. Studies show that language learning begins in the womb, and sound stimulation (such as music and talking) is linked to increased IQ and thinking development.

“Baby Bee Bright is a leader in innovative educational products,” said David Martin, CEO of CJRW, one of the Southwest’s largest full-service marketing and communications firms. “They are a perfect fit for CJRW’s marketing expertise.”

“As we augment our marketing efforts of the full line of Baby Bee Bright products, we are looking forward to this partnership with CJRW,” said Fred Dahlman, president and CEO of Baby Bee Bright. “We believe CJRW’s proven capabilities take our services to a new level.”

Appetite for Interaction

You'll get hungry just just browsing through the colorful and informative new web site for Little Rock's latest culinary destination—cooked up from scratch by the talented CJRW Interactive team. Scan the menu for your favorite dishes, delve deep into the extensive wine list, and find out what's for dinner every night for the next month from the grocery's nightly specials. Dig in, we're certain you'll come back for seconds.

Shaken, Stirred & Quacking

Who doesn't need a nice cocktail after a rough Monday? Luckily, The Peabody Little Rock has you covered with Martini Mondays in the Lobby Bar. And we have The Peabody covered with fully integrated communication services: from public relations and advertising, to special events and interactive design like this eye-catching banner ad below.

Cheers!

GO for the Green

The Arkansas Department of Higher Education and Cranford Johnson Robinson Woods created this ad as part of campaign to encourage students to apply for Arkansas' first ever college grants based soley on finanical need. The animation and computer graphics were created by our film and video production partners at Jones. The results are still coming in, but we are proud of the great work our people do on behalf of such an honorable cause.

A Magical Addition

Magic Springs Names CJRW as Agency of Record

HOT SPRINGS NATIONAL PARK, Ark. (Aug. 23, 2007) – Magic Springs & Crystal Falls, Arkansas’s premier theme and water park, has selected Cranford Johnson Robinson Woods (CJRW) as its advertising agency of record.

“We’re excited to be working with Magic Springs and its full line of family entertainment,” said David Martin, CEO of CJRW, one of the Southwest’s largest full-service marketing and communications firms. “Magic Springs has become a dominant destination for the region, and we’re proud to be part of its plans to become an even larger and more exciting attraction.”

Magic Springs offers dozens of exciting rides and attractions designed to appeal to every member of the family, as well as the Timberwood Amphitheater, a state-of-the-art concert venue offering 16 concerts and events for 2007. Crystal Falls Water Park is a complete oasis for summertime fun, with activity pools, water rides, the Adventure River and Arkansas’s largest water slide complex ¬– the new Crystal Lagoon.

“CJRW has the kind of top-flight marketing experience and track record that we were looking for,” said Dan Aylward, president and general manager of Magic Springs. “They are unsurpassed in their travel and tourism marketing successes, including their work with the Arkansas Department of Parks and Tourism and the Hot Springs Convention and Visitors Bureau. We want to put that expertise to work for us as we continue to expand and enhance Magic Springs & Crystal Falls.”

Magic Springs & Crystal Falls is located at 1701 East Grand Avenue in Hot Springs, a 45-minute drive from Little Rock and within easy driving distance from Memphis, Shreveport, Northwest Arkansas and Tulsa.

For more information about the park, contact Dan Aylward at 501-624-0100 or go to the Magic Springs Web site at www.magicsprings.com.

CJRW has offices in Dallas, Little Rock and Northwest Arkansas (Springdale). The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities. The agency has more than 100 employees and an estimated $80 million in capitalized billings.