For project managers in the advertising world, earning your CAPM (Certified Associate in Project Management) is like getting your black belt. Scott Mosley, CJRW’s Senior Project Manager, recently earned this prestigious certification from the Project Management Institute, a global association with more than 700,000 members in 207 countries.
In our fourth and final day at SXSW Interactive, we made the most of it. We got to be Matt Damon in The Martian at a Lockheed Martin VR demo that was, well, not unbelievable but “almost believable,” which is better. We sat in virtual cafes and commented on the noise level of flying cars during a VR survey about the flying-car future. We also made it to a focused series of sessions about the future of content, understanding and marketing to Gen Z, and what brands can do to stay relevant going forward. Here’s the best of our fourth and final day at SXSW 2018.
There’s a renewed energy today in Austin, and the festival met it with a packed schedule that included some of the most detailed and informative panels so far. Yesterday was all about vision. Today was about experience, and we got all kinds of it during our third day at SXSW. Here’s the best of Day Three.
It’s our second day in Austin, and some of the biggest names on (and off) the planet are on hand to share their views on the present and visions for the future. But, as it turns out, the best thing about surprise celebrities is how they draw the crowds away from some really amazing sessions. As expected, the second day of SXSW was thought-provoking, inspiring, and a little scary.
The SXSW Interactive Conference is where you go for the most cutting-edge ideas and tech in the digital marketing world. Content is the name of the game, and the rules just changed. What does this mean for businesses and brands? That’s what we’re all here to talk about. Here's a recap of the best of Day One at SXSW Interactive.
After minutes of fierce agreement, the choice was obvious. The new Digital Director could only be Chris Ho. True to his nature, Ho seized the opportunity, and the 22-year advertising veteran joined the CJRW team in a leadership role. A force in digital advertising since its inception, Chris has seen the field evolve from blinking banner ads to brand-wide digital marketing strategies for national clients.